Episode 97: Luis Espindola, President of Redefine Violence
In this episode, Luis Espindola and I sit down to discuss how his businesses evolved from Sheep's Clothing Company to Redefine Violence. We talk about the meaning behind the artwork we see on his clothing designs and how it all got started.
Written By
Kenzie Fitzpatrick
Competitive Shooter
Edited By
Michael Crites
Licensed Concealed Carry Holder
Share:
Products are selected by our editors. We may earn a commission on purchases from a link. How we select gear.

Updated
Aug 2023
Luis Espindola and I sit down to discuss how his businesses evolved from Sheep’s Clothing Company to Redefine Violence. We talk about the meaning behind the artwork we see on his clothing designs and how it all got started. Luis and I also dive into situational awareness and martial arts training and talk about the evil that unfortunately exists in our world.
Luis attended the 2023 Gundies Awards in Texas, where he met pro shooters, influencers, and companies in the firearms world. We talked a little bit about his experience there and what he learned from the event.
You can learn more and shop at redefineviolence.com
In This Article
About Reticle Up
The Reticle Up Podcast is where our resident competitive shooting expert, 3 Gun Kenzie, interviews competitive shooters, hunters, fishermen, archers, entrepreneurs, and outdoorsmen.
Come learn as she interviews people from all walks of life, in different shooting disciplines, all across the world, from novices to professionals of all ages.
No matter what, everyone has something they can teach you, so join us on the journey.
Be sure to subscribe to the Reticle Up Podcast wherever you get your podcasts from.
Leave us a review online and be sure to follow us on social media! Follow the host at @3gunkenzie on Instagram, Facebook, and YouTube.